If you have not seen Caddyshack, please do yourself a favor and rent it on iTunes or better yet, purchase the movie on Amazon (log into Amazon Smile so the proceeds go to Tyler's Hope of course).
The movie is hysterical; from the outfits, to Billy Murray's character, I promise it will have you rolling on your bellies with laughter. It is a family favorite.
With that being said, Caddyshack can actually help you with your golf experience. For example, what to wear:
It's safe to say that golf is one of the only sports where you can fully express yourself through many shades of color and it is encouraged. I think that Al Czervik (guy on the right) knew exactly what he was doing. You don't want to be that guy who shows up in khaki slacks and a one-color pastel top (or do you?, your call, but don't say we didn't warn you).
When you wear a fun outfit golfing, I believe that it can make the golfing experience more fun and exciting. Don't take it from me, but Judge Elihu Smails doesn't seem to be having a good time in his plain attire.
Even if bright clothing is not your style and you choose to tone it down a bit, you will still have a blast becuase who doesn't like a golf tournament where the proceeds help find a cure for Dystonia? Let's all be like Judge Smalls and Chevy Chase and get along. Don't be a Carl Spackler (Bill Murray) and fight with a gopher.
At the end of the day, we are all at The Hope for a great cause and to be friends with one another, no matter how great or poor your golf game might be. So have fun and don't take it too seriously!
Millennials. This word defines a large portion of the population born between the mid-1990's and early 2000's. That is a HUGE generation with multiple characteristics and personalities.
Targeting one such generation can be difficult but with these simple tips, attracting Millennials to your charity can be easy. I find myself, a Millennial, drawn to companies and organization who follow these tips:
1. Go Mobile
It's 2017. People, especially Millennials live on their phones. Need to know the square root of 144? Google it. Need to know how many tablespoons are in a cup? Look it up. Need to donate to a charity? Easy. In a study conducted across all ages, it was found that those between the ages of 18 and 24 look at their phones most often, with an average of 74 checks per day according to Time. Don't let me tell you, let the researchers and reputable sites tell you how important having a sufficient mobile site can be for your charity or business.
2. Get On a Name Basis; Personalization
Millennials want to know that brands are paying attention to them. After all, Time Magazine did call Millennials the "Me Me Me" generation. Based upon research, 23% of 18-24-year-olds are more likely to support a charity in the long term if they have a more personalised experience. For example, when sending an email, make sure the information is relevant to the age group. Millennials can be interested in vastly different content than Baby Boomers. Make sure you know your audience for better engagement.
3. Be Real; Authenticity
We know when a company is being "fake." When I say "fake," I mean not genuine. Millennials want trust; we want to donate our time, money and efforts into a company we can relate to and know that their intentions are pure.
So build your campaign or cause around things that are relevant and relatable to Millennials. Kim Roberts, who is on the panel for the ‘Marketing to the millennials’ session at Third Sector’s Annual Fundraising Conference, explains, “This is an incredibly generous audience; many of them will already give freely of their time and they care about the world around them. Learning to understand them, and developing strategies and tactics for communicating with them is central to growing your charity’s impact in this area.”