Nowadays, social media is everything. It is how someone expresses themselves, promotes businesses, and even becomes famous through many social media outlets. But why does being a social media superstar matter to charities? I'll tell you.
The people who have a strong social media presence AND are highly involved in charities can have a great impact and use their fame for higher purposes. Social media is seen as the bestsellers mode of communication and to have a social media superstar publicly supporting your charity can bring many rewards.
People are more likely to follow the same charity that their social media superstar follows. Think about it...when Kim Kardashian wears a certain outfit or promotes a particular brand, some of her followers immediately follow that brand or purchase outfits similar to hers.
A better example is Matt Damon partnering with Stella Artois and Water.org to help end the global water crisis (http://BuyALadyADrink.com) To check out the video: youtu.be/AEtJNMGa8fE